How seriously should CPGs take the idea of creating distinct voice presences to help them stand on Alexa and other voice assistants? How should brands go about “finding their voice”?
Interactive Edge’s CEO, Zel Bianco comments:
Ad agencies have seen their reason for being questioned in the face of advertising becoming more about data science as opposed to brand building and creativity. This is an opportunity to get back in the game of using good creative to build their clients’ brands. This is a good opportunity to stop complaining about how the agency business has changed and get back to good hardworking creative.
Read the entire article from RetailWire: