DISCUSSION QUESTIONS: What is your assessment of Old Navy’s BODEQUALITY program? Do you see this as a standard that other retailers serving a mass customers base will or should follow?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
Yes, this should be applauded and followed by other retailers. To not recognize and adopt this to your merchandising strategy is like ignoring a sizable, no pun intended, segment of your customer base.