DISCUSSION QUESTIONS: What should be primary and secondary priorities in driving collaboration between marketing and IT? Should marketing or IT lead martech efforts or can leadership be shared equally?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
Suresh covered this perfectly. This is a relationship that has been rocky for quite some time, and with all of the new marketing technology butting up against the old legacy systems in many organizations, it will continue to be unless greater collaboration is taken seriously among these two groups. Sounds like the relationship between retailers and suppliers doesn’t it?