Using XP3, a data mining and presentation generation technology from Interactive Edge, we improved speed to insights and fine-tuned our analysis to quickly identify key market opportunities. The market intelligence delivered by this enabler greatly enhances Mars Chocolate NA’s analytic capability, and enables collaborative planning with internal and external stakeholders. These improvements provide an unparalleled advantage by focusing on what is important. Better market intelligence, faster analysis and collaboration are proving to be a winning combination for Mars Chocolate NA’s Sales Team.

mars inc logo
Carol Stephany-Burns, Mark ObermeyerStrategic Insights TeamMars Chocolate