Interactive Edge is SAP TechEd Demo Jam Winner of 2007

Turns any data into dynamic analytical presentations instantly

New York, NY (October 16, 2007) – Interactive Edge, provider of data analysis and presentation solutions, announced its victory at SAP’s TechEd 07 North American Demo Jam, held on October 2 in Las Vegas, NV. Interactive Edge has also been selected as a finalist to participate in the next SAP TechEd EMEA-Demo Jam in Munich on October 17, 2007.

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Interactive Edge’s demonstration was simple and effective: take an existing customer-specific sales deck in PowerPoint and re-populate it for additional customers with store level data, charts, graphs, and appropriate analyses on each slide. Taking the stage alongside thousands of SAP client and partner organizations, Brian Yarnell of Interactive Edge demonstrated how to leverage its flagship software, XP3, to connect data-intensive Microsoft PowerPoint presentations directly to SAP NetWeaver BI and automatically generate insightful and visually attractive customer-specific sales decks At Interactive Edge, we focus on helping customers get more value out of data, says Brian Yarnell, Director of Product Management at Interactive Edge. Today’s business landscape has come a long way in terms of providing centralized access to enterprise data. However, if end-users are unable to leverage that information in a meaningful way, its value is limited. XP3 bridges the gap between data in a warehouse and business-user productivity and provides the means to seamlessly integrate tasks such as creating fact-based-selling materials with corporate standards, real-time data, and a globally accepted end-user environment Microsoft Office.

Well within the six minute window, XP3 automatically performed the work that typically takes a team of business analysts days or weeks to complete manually. This example clearly resonated with the audience, who voted Interactive Edges demonstration of XP3 the best of the evening.

As the TechEd Demo Jam winner of 2007, Interactive Edge was invited back to the DemoJam the following year as a presenter.

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About SAP and Demo Jam

SAP AG is the worlds leading provider of business software solutions.

SAP solutions are designed to meet the demands of companies of all sizes from small and mid-sized businesses to global enterprises Powered by the SAP NetWeaver platform to drive innovation and enable business change, SAP business solutions help enterprises of all sizes around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP industry solutions support the unique business processes of more than 25 industries, including high tech, healthcare, retail, public sector and financial services.

DemoJam, a nonstop, power-packed session, takes place during the annual SAP TechEd show to showcase new and exciting technologies to its executives, customers, and partners. Further information about the company and DemoJam is available at www.sap.com .