DISCUSSION QUESTIONS: Which of the tips above do you find most valuable? Do you have any additional tips for retailers looking to make the most of their time at trade shows?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :
These are all good suggestions, but tapping into vendor knowledge is a very important strategy at trade shows. As we discussed recently on RetailWire, it’s challenging for most retailers to keep up with what is happening in technology meant to help retailers compete more effectively. Tapping into what vendors are seeing in the market, what solutions they are developing to solve for those issues and how they are implementing them will save tons of hours and tons of research time later on.
Whether the show is geared mostly to retailers and solution providers like NRF, or suppliers/vendors/manufacturers and retailers like the Category Management Conference, NACS, and many others, those that tap into the vendor community will be better prepared to make important and sometimes critical decisions on both their operational and go-to-market plans.
Read the entire article from RetailWire: