How can retailers best judge what AI solutions will and won’t help them improve the performance of their operations and make shopping more engaging for consumers? How can they avoid being “taken for a ride” by those promoting AI as a panacea for all the retailer’s woes?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :

Software companies and consultants that are not upfront and honest about what their technology recommendations can and cannot do truly poison the well for those of us that do want to help retailers, manufacturers and shoppers maintain and keep our industry healthy. The old saying “buyer beware” should hold true for AI. Those that are taking advantage of this fact (yes, the larger companies especially) should be taken to task before it screws up another technology that can and will help the industry.

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