Do you see more benefits than drawbacks of Sold by Amazon for third-party sellers on the platform? What is Amazon trying to achieve?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :

This will help but will not resolve Amazon’s Wild, Wild West ecosystem of sellers and pricing. If it is focused on brands more than resellers it must do more to control the practices of resellers and I am at a loss as to how they do that without completely re-vamping their model. Brands must demand more control from Amazon as they are taking the hit once products end up in the consumer’s hands. That goes for pricing as well as quality of product delivered.

Read the entire article from RetailWire: