Should the in-store merchandising and selling of better-for-you foods in grocery stores differ from conventional foods? What’s the best way to educate consumers and staff?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :
Shoppers need to educate themselves as there are too many details about “better-for-you” foods for the manufacturer and retailer, making it difficult for better signage/integrated categories to be adopted by most retailers outside of the largest ones.
At a natural/organic conference I attended, I was stunned by a slide that compared how materials allowed in organic processed foods compare to materials allowed in all other food. Seventy-nine non-agricultural minor ingredients are allowed in organic processing. More than 3,000 substances comprise everything added to food in the United States. Shoppers need to be aware and I agree with my fellow BrianTrust commentators that you have to give the shopper some credit to know and understand what they want to eat and how much they are willing to spend for a certain items.
Read the entire article from RetailWire: