What are the biggest lessons to take from Kellogg’s progress with its digital transformation? What are the biggest hurdles for a large CPG company seeking to become a digitally-enabled organization?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :

I just finished reading a book called Predictable Success. I recommend it. Many smaller digitally enabled organizations are in the “fun” stage and have not yet grappled with the “treadmill” stage where many of them will be before they can make it into a “predictable success” model. Many large CPG companies are trying to get out of the treadmill stage and back into predictable success which is very challenging as it takes a cultural transformation which takes time.

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