Would Barnes & Noble under the ownership of either Elliott or Readerlink be more likely to succeed than under current management? What changes would you expect new management to make at Barnes & Noble?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :

I believe Lenny Riggio when he says he believes the new owner and new CEO will have the best chance to make Barnes & Noble a huge success again. I worked at the ad agency that had his account for many years and he is a great guy and a true visionary. Given the realities of the book selling business, Lenny has been able to withstand and mostly thrive in a very tough business.

I don’t know if the new owners will be able to pull this off, but I do know that Lenny would not hand over the keys to just anyone, I believe he truly feels that Elliot Management has the best chance of success. I hope they succeed, as bookstores are great, and Barnes & Noble are among the best. Nothing will replace a good bookstore, and in fact, airports need more real bookstores, and not just another Hudson with small selections.

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