How transparent should retailers be in giving consumers information on inventory availability? Should the goal be active (as close to real-time inventory availability as possible) or passive (only out-of-stock disclosure)?

Interactive Edge’s CEO, Zel Bianco comments:

Why not provide complete and total visibility? There is nothing more frustrating for the shopper when the item they want to purchase is not available or, even worse, when a retailer makes it look like it is available. Trust is everything.

Read the entire article from RetailWire: