Would Amazon benefit from doing more to minimize the environmental impact they profit from? If Amazon included an “eco-friendly” shipping option, informing shoppers of the reduced environmental impact of delayed shipping or combining items, would it make a difference? How likely is it that others would follow Amazon’s lead if it took such a step?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :

Amazon must put its deep pockets to work to solve this problem. If it does not, we, the shoppers, must take action and stop using Amazon. If we do not, then all the talk about saving our planet for our children and grandchildren is just plain B.S. Do we really want to put convenience over our health and the health of the planet?

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