Do you approve of Kroger’s move to charge customers for cash back debit card purchases? Will the practice of charging fees for cash back become common in retail stores over the next two years?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :

I can understand that they need to cover the fees that banks charge, but $3.50 is even more than Bank ATMs in NYC for say a withdrawal of $200. A higher fee than banks seems a little crazy. Also, if you are using your debit card, the fee charged by banks is generally lower than when using a credit card so yes, this may have a negative effect. Is it worth it to Kroger?

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