Is offering predictive suggestions at the drive-thru a good way to upsell, and could other restaurants benefit from such an offering? Could privacy concerns surrounding the scanning and saving of license plate data make people less interested in interacting with McDonald’s via drive-thru?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :
Yes and no. Utilizing license plates with permission is one thing, but how do walk-in fast food establishments like Chick-fil-A that have massive lines in NYC use this? Facial recognition is a little scary but with permission, would drastically cut down on wait times. I am not suggesting that this should be done. I, for one, am a little creeped out by it — but how else, with the exception of kiosks, can this be handled? Kiosks, if not very intuitive, can slow things down. One only needs to look at the issues with self-checkout to understand the challenges.
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