What do you think retailers can learn from the success of Haford Hardware’s 2019 Christmas commercial? Should family-owned retail businesses in the U.S. try to work the same magic as Haford Hardware?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :
The magic of kids/family, good music and a simple idea brings it home in this spot. It proves that you don’t need expensive productions of reindeer with their noses lighting up in every expensive car commercial during the holidays. I think many people yearn for the days of being close to your family and talking about memories of when you were a kid with your own kids and grandkids. Kudos to the Jones family. They nailed it.
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