Where do you see the biggest opportunities for grocers to elevate their food private-label offerings? Does product innovation, quality, marketing, pricing or some other aspect stand out as the biggest shortcoming?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :

Those retailers that are not focusing on private label are missing a great opportunity to make their stores more profitable but, more importantly, providing reasons why the customer looks to make their store a destination. It may only be for the chicken at Costco or the Gnocchi at Trader Joe’s, but it may also be THE reason to shop there as opposed to a retailer that is not a player in private label. There’s a reason why Costco sells their chickens for $4.99.

Read the entire article from RetailWire: