How should retailers deal with pranksters without violating their rights and potentially making matters worse on social media? How should they prepare their staff for such incidents?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :

This is such BS and yet another dark side of social media. Every time this happens and the police or fire departments are called, it takes them away from actual emergencies and these idiots should be locked up and treated as adults. Why should the retailer, its employees and shoppers have to put up with this nonsense?

Read the entire article from RetailWire: