Do you agree that many consumers measure the delivery performance of other retailers based on their experiences with Amazon? Has the free and fast delivery of online orders become table stakes for all retailers?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :
Yes they do. And it is unfair to other retailers and makes the playing field very uneven. Consumers are ridiculous sometimes as well. If you ordered something that is critical – and must arrive quickly, OK, that should be expected and may cost a few bucks to have it arrive overnight. But gifts for the holiday season? Why is this critical? Order them, have them arrive in let’s say two or three days and then even if they got the order wrong, there is still time to get it right. I think that sometimes we have become so needy that if we don’t get immediate satisfaction, we become cranky. How are most retailers expected to compete with Amazon and still make money?
Read the entire article from RetailWire: