Will owning advertising businesses become a major competitive advantage for large retailers such as Amazon, Target and Walmart? Comparatively, how appealing will grocers, dollar stores and retailers in other channels be to advertisers?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :
This is a natural progression for retailers, because of how Amazon has changed the retail business as well as the advertising business. The traditional advertising business has seemed to lose its way and continues to try to figure out exactly how it fits in to this new reality.
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