How important is it for Apple or other established brands to build palatial showcase flagships at this stage in their growth? What aspects of the renovated Apple Fifth Avenue appear to offer the most appeal?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :
There are not many brands that A.) can afford to do the type of renovation that Apple did at this location and B.) could afford to be in this location in the first place. That piece of Manhattan real estate is ground zero for tourists from all over the world and the Apple store is a must see on the list of what tourists want to do. If this is the bar, then I really feel for retail.
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