Is Five Below damaging its value proposition and shopping experience by selling products above $5.00? Does management need to be more transparent with its tactics or would the best move be to abandon the pricing shift?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :
It is not realistic for shoppers, even those that are die-hard bargain hunters, to expect that tech and electronics/toys can be below $5. The fact that they are trying to keep these to below $10 should be a price point that will be palatable for most. No retailer can absorb the higher cost on all items, all the time.
Read the entire article from RetailWire: