Where do you see grocers falling most short on the in-store experience? Which of the shortfalls cited in the article is hardest to overcome?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :

Of course this comes down to money, especially for skilled and informed help. Help is not only hard to find in the grocery store, but chances are when you do find someone, they don’t know the answer to the question being asked. “Not my department” is the usual and terrible answer. Yes, there are numerous opportunities in the store for tastings, classes, etc., but if you can’t cover the very basic items like having at least a few knowledgeable, helpful personnel in the store to help customers, you’ve already lost your shot.

Read the entire article from RetailWire: