What do you think of the upside potential for Amazon to open smaller Go stores in office buildings, airports and markets outside the U.S.? Do any of these stand out to you as being substantially greater opportunities?

Interactive Edge’s CEO, Zel Bianco comments:

I had commented a few months back that I visited an Amazon Go store in Chicago with my friends from the Category Management Association and Walgreens and we all walked away very impressed. We were purposely picking up items and putting them back to test how well this was working and then we each purchased a few items. I had entered the store without having downloaded the app so my purchase would automatically be applied to my colleague’s purchases. When my buddy’s receipt popped up on his phone, all items were correct and none of the items that we picked up and put back had been incorrectly charged. If they can perfect the technology to be scalable across any size format, especially when the store is really busy, then I think they have a big opportunity regardless of where the store is physically housed. This particular store which was in an office building in The Loop had almost everything you might need including very well prepared sandwiches, salads, and fresh fruit.

Read the entire article from RetailWire: