Does the slotting-fee culture in the grocery channel still weigh heavily against smaller brands? Has resolving such allocation barriers become more important as smaller brands appear destined to drive food trends? Any suggestions?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :

Young people — and I just came back from a Bachelor party weekend in Denver with a big group of them — want to eat foods that are real and let’s be honest, those “better for you” foods are coming from the smaller brands. Those retailers and manufacturers that get ahead of this, for the long term, will win the race. Those that stick to the old tried and true slotting fees and stack ’em high and let ’em fly will win in the short term and be the Kodaks and Blockbusters of the future.

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