Will news of the Macy’s data breach negatively affect its holiday sales performance? Does Macy’s need to take steps other than those already taken to deal with the public reaction and underlying weaknesses in its systems?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :

Unfortunately this is a reality of online commerce. It is also a reality that it is the responsibility of the merchant to make sure that their systems remain safe at all times. That this has happened again at Macy’s is proof that either not enough was done to prevent this from happening again or that, no matter what is done, it seems it is never enough to keep one step ahead of the bad people that want to do harm to Macy’s. Macy’s and all merchants need to do more but cybersecurity is a moving target and it will always be very challenging to stop this 100 percent of the time.

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