How appealing is the offer of free same-day delivery for apparel, footwear and other soft lines categories prevalent at department stores? What execution hurdles do you see for Macy’s as it seeks to ramp up same-day delivery?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :

The pressure is on but they will place themselves in a worse position if they don’t get their ducks in a row first. Putting in some extra time up-front always makes a difference.

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