How do you think Target’s “best of” promotion will come off? Has Target’s designer collection success over the past 20 years been more about merchandise or marketing? What impact have Target’s collaborations and its commitment to style had on retailing over the past 20 years?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :
As long as they have enough supply to make enough shoppers happy but not so much that the “while supplies last” sounds like BS, it will be a success. Target has done a masterful job of creating and positioning themselves as stylish but affordable all the way from the designer partnerships, in-store look and consistently well done commercials over the years. Hard to beat Target at this game. They own it.
Read the entire article from RetailWire: