What do you see as the greatest benefits to integrating smart shelf/touch screen technology in grocery stores such as Hannaford? What must retailers do — and avoid doing — to make the most effective use of the technology?

Interactive Edge’s CEO, Zel Bianco comments:

Providing the right content and the appropriate amount of content will be key if this is to be successful. My concern is will it be too much to navigate, both in the information being displayed, when most people want to make the trip as quickly as possible and will this technology make the aisles even more cluttered with shoppers and carts standing around while they read?

Read the entire article from RetailWire: