Do you think retailers such as Walmart, Dick’s Sporting Goods and others are compelled to take steps to mitigate gun violence because of the failure of political leaders to do so? Will Walmart be penalized or rewarded by customers for the steps it is taking?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :

Yes, they are taking necessary steps as our lawmakers have failed to do so. The majority of Americans are in favor of an assault weapon ban, a ban on large capacity magazine clips and more comprehensive background checks. Heck, even most gun owners are in favor of these. There are so many loopholes still to be closed such as if you’ve been convicted for assault of any kind on your wife, husband, etc. there is a law on the books that prevents you from getting a gun, but if its your girlfriend or boyfriend, than you are free to buy a gun. This is crazy and Walmart has taken a major step here, perhaps something they should have done long ago, but nontheless a step that many other retailers should follow.

If something is not done, and this continues to happen at Walmart locations, what happens to Walmart? The CEO is taking action on something that is an existential threat to their business, their shareholders, their associates and their shoppers.

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