Are services such as those offered by Zola an effective way to meet the needs of stressed-out couples? How should retailers adapt to create customer experiences that appeal to the todays wedding shoppers?

Interactive Edge’s CEO, Zel Bianco comments:

I’ve not been to the Zola pop up here in NYC but I have been all over the NYC area looking at wedding venues with my wife, daughter and future son-in-law as we now are in the process of planning their wedding and can attest to the fact that yes, it is very stressful. NYC is the most expensive place in the country for a wedding! I doubt that a serious wedding can be planned in one hour as photos or videos of the actual venue will not be enough to get the full picture. Some venues provide everything; tables, chairs, linens, silverware etc. and some are spaces where everything needs to be brought in and multiple vendors need to be contracted. It is a process with lots of moving parts. Having said that, perhaps Zola can eliminate some of the items on the list, and may work for a small wedding but I have my doubts that it can be the answer to wedding planning stress unless they also pick up the tab.

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