Do you have more praise or criticism for Gillette’s “Is this the best a man can get?” ad? Is it fair game for brands with products for men to build messages around the #MeToo movement?
Interactive Edge’s CEO, Zel Bianco comments:
Quite frankly, I don’t understand why this received so much negative backlash. This is the new reality and anyone that thinks it goes too far is not being realistic. Men acting badly happens every day – and we’ve become so jaded by it that unless it is pointed out, and on more of a regular basis it will not change. We have all had our moments, but in order to have the attitudes of men and in fact, for our sons to make a real change, we must continue to push this. Is the ad saying that all men are bad? No, but I don’t think it goes too far either. Gillette decided to take a stand and a risky one at that, but over the long term, it is one that was the right thing to do.
Read the entire article from RetailWire: