Is there a new wave of selfish shoppers shopping for themselves after the holidays? Are retailers wise to peg promotions to the concept of the selfish shopper or are they diluting potential profits?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :
I don’t think they are diluting potential profits as some shoppers may be reluctant to buy for themselves, especially after spending so much on others without having a promotional or discounted price as an excuse/incentive. Would the retailer get this sales without one? I tend to think not in the month of January at least.
Read the entire article from RetailWire: