How much inventory visibility do retailers need to give consumers?

How transparent should retailers be in giving consumers information on inventory availability? Should the goal be active (as close to real-time inventory availability as possible) or passive (only out-of-stock disclosure)?

Interactive Edge’s CEO, Zel Bianco comments:

Why not provide complete and total visibility? There is nothing more frustrating for the shopper when the item they want to purchase is not available or, even worse, when a retailer makes it look like it is available. Trust is everything.

Read the entire article from RetailWire: