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To remain competitive, it's important to form partnerships with physical and online retailers.
Brand Marketing

Fill the ‘Consumer Gap’ With Data Targeting

To remain competitive, it’s important to form partnerships with physical and online retailers.

By InteractiveEdge, 6 yearsMarch 9, 2017 ago
More than ever, younger generations are turning to digital technology to shop.
Market Research

3 Ways Brands Can Win Over Younger Generations

Developing a successful brand for younger generations starts with creating a winning and engaging marketing strategy. To do so, companies must understand how millennials research, shop for, and purchase consumer packaged goods.

By InteractiveEdge, 6 yearsMarch 9, 2017 ago
Rather than directly market on these platforms, brands are learning to embrace the "influencer" trend.
Brand Marketing

CPGs invest in brand influencers

Rather than directly market on social platforms, brands are learning to embrace the “influencer” trend.

By InteractiveEdge, 6 yearsMarch 2, 2017 ago
The market for digital advertising is growing, but reaching consumers is still difficult.
Brand Marketing

Digital Advertising Struggles To Reach Target Audience

The market for digital advertising is growing, but reaching consumers is still difficult.

By InteractiveEdge, 6 yearsJanuary 26, 2017 ago
As grocery prices fall, CPG companies have an opportunity to introduce new promotions.
Market Research

Falling Grocery Prices Present Promotional Opportunity

As grocery prices fall, CPG companies have an opportunity to introduce new promotions.

By InteractiveEdge, 6 yearsDecember 16, 2016 ago
Big CPG companies are more likely to acquire smaller firms in order to get ahead in the market.
Consumer Goods

As CPG Mergers Grow, Small Companies See Opportunities

Large CPG companies are more likely to acquire smaller firms in order to get ahead in the market.

By InteractiveEdge, 6 years ago
Millennials want value, and CPG companies need to deliver.
Market Research

How Millennials View Premium And Private Label Brands

Millennials demand value and convenience at a fair price … can CPGs deliver?

By InteractiveEdge, 6 years ago
The future of marketing will be defined by direct engagement with consumers, rather than wider brand promotion.
Shopper Marketing

Customer Engagement Demands A New Kind Of Impactful Data

The future of marketing will be defined by direct engagement with consumers, rather than wider brand promotion.

By InteractiveEdge, 6 yearsAugust 18, 2016 ago
Retailers can't afford to leave data unleveraged.
Data Management

Data Integration Is Key To Finding The Truth

Retailers can’t afford to leave data unleveraged.

By InteractiveEdge, 6 years ago
Demographic shifts will force retailers to think about marketing in new ways.
Category Management Solutions

Omnichannel Marketing For A Millennial Customer Base

Demographic shifts will force retailers to think about marketing in new ways.

By InteractiveEdge, 6 yearsAugust 3, 2016 ago

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Contact Us

Address: 1345 Avenue of the Americas, New York, NY 10105

Phone: 212.462.4900

Email: info@interactiveedge.com

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