Brand Marketing
Fill the ‘Consumer Gap’ With Data Targeting
To remain competitive, it’s important to form partnerships with physical and online retailers.
Market Research
3 Ways Brands Can Win Over Younger Generations
Developing a successful brand for younger generations starts with creating a winning and engaging marketing strategy. To do so, companies must understand how millennials research, shop for, and purchase consumer packaged goods.
Brand Marketing
CPGs invest in brand influencers
Rather than directly market on social platforms, brands are learning to embrace the “influencer” trend.
Brand Marketing
Digital Advertising Struggles To Reach Target Audience
The market for digital advertising is growing, but reaching consumers is still difficult.
Market Research
Falling Grocery Prices Present Promotional Opportunity
As grocery prices fall, CPG companies have an opportunity to introduce new promotions.
Consumer Goods
As CPG Mergers Grow, Small Companies See Opportunities
Large CPG companies are more likely to acquire smaller firms in order to get ahead in the market.
Market Research
How Millennials View Premium And Private Label Brands
Millennials demand value and convenience at a fair price … can CPGs deliver?
Shopper Marketing
Customer Engagement Demands A New Kind Of Impactful Data
The future of marketing will be defined by direct engagement with consumers, rather than wider brand promotion.
Data Management
Data Integration Is Key To Finding The Truth
Retailers can’t afford to leave data unleveraged.
Category Management
Omnichannel Marketing For A Millennial Customer Base
Demographic shifts will force retailers to think about marketing in new ways.