The market for digital advertising is growing, but reaching consumers is still difficult.
As grocery prices fall, CPG companies have an opportunity to introduce new promotions.
Large CPG companies are more likely to acquire smaller firms in order to get ahead in the market.
Millennials demand value and convenience at a fair price … can CPGs deliver?
The future of marketing will be defined by direct engagement with consumers, rather than wider brand promotion.
Demographic shifts will force retailers to think about marketing in new ways.