New York, NY (September 10, 2010) – Interactive Edge, a leading provider of data analysis and presentation solutions, today announced that it will be a sponsor of the Category Management Associations annual conference. The 2010 Category Management Conference, which demonstrates the associations mission to advance professional standards in Category Management, is being held October 26-28 in Atlanta.

Interactive Edge is proud to participate for our third year in such a well-regarded industry-wide event, said Zel Bianco, President and CEO of Interactive Edge. This is an excellent opportunity for Category Management professionals on both the supplier and the retailer sides to collaborate and discuss such topics as industry best practices, recent innovations and the future of Category Management.

As a conference sponsor, Interactive Edge will feature XP3, the award-winning category management, data analysis and presentation solution. Highlights this year include the new XP3 Report Builder which is fully integrated within Microsoft Excel and allows for the creation of data-driven, turn-key workbooks that can be easily distributed across the organization, and Brand Builder, a new set of customer marketing components that provides better collaboration with retail customers through Dynamic Sell Sheets/FSIs, promotion calendars and strategic insights that effectively connect the dots to allow speed to insights and better buy-in from customers.

Advancing Professional Standards in Category Management

This 2010 Category Management Conference is open to all professionals who are in one of the many functions that make up category management. It is designed to connect trading partners and peers, and emphasizes collaboration.Sessions feature retailers, manufacturers, and talking about their approach to Category Management. Best Practices Discussion Sessions are smaller, working groups with an agenda to facilitate meaningful discussion. Topics covered will include: Shopper Insights/Marketing, Space Planning, Trade Promotions, Scorecarding, Consumer Insights & Analytics, Supply Chain, Execution at the Shelf, International Challenges, Planogramming and Organizational Development. Participants will gain a better understanding of Best Practices, learn new ways of working together, and leave with actionable ideas.

About Interactive Edge

Interactive Edge is an industry leader in data analysis and presentation software for Category Management and related disciplines. The award-winning XP3 platform is a set of business intelligence tools that are integrated with Microsoft Office and provide Category Managers and other business users the ability to quickly, efficiently and effectively leverage virtually any data source to create, distribute and apply best practice analytics in persuasive and intelligent Excel reports and PowerPoint presentations.

Because of its ease-of-use, open technology and powerful analytics capabilities, XP3 has become the standard for presenting any data, anytime, anywhere – directly in Microsoft Excel and PowerPoint at some of the largest Consumer Goods companies in the world, including Anheuser-Busch, Boston Beer, ConAgra Foods, Dr Pepper Snapple Group, Georgia-Pacific, Hormel Foods, Mars Quaker/Tropicana/Gatorade. These companies save time and money while driving positive ROI on all of their data investments by leveraging the power of XP3 to deliver Speed to Insights.

About the Category Management Association

The Association was founded in 2004 in response to the need for formal training standards and certifications in the area of category management. While this remains the core mission of the Association, it has evolved into a global category management community connecting a broad range of strategic insights and planning functions from both manufacturing and retail, including consumer and shopper insights, analytics, marketing, in-store execution, merchandising, trade promotion and pricing.

To learn more about The Category Management Association and the Category Management Conference, visit


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