New York, NY (May 10, 2014) – Interactive Edge is pleased to announce that it will be presenting a case study with Nestlé USA entitled, “How Nestlé USA is changing the way category, shopper insights and field sales collaborate with their retail customers.”
The Category Management Association every month holds IP Share Groups, monthly web-meetings devoted to sharing intellectual property created by solution providers (software firms, market research firms, training organizations, industry analysts, and consulting firms), manufacturers, and retailers.
The session will be held on Friday, May 16th at 1 PM. Central Time USA. The meeting is scheduled to run for one hour and will include time for questions and answers. The presenters will be Mark Nichta, Director of Sales Information Strategy at Nestlé USA and Zel Bianco, President and CEO of Interactive Edge. It will be moderated by Anne Kay, Member Networking Director of the Category Management Association
This session will cover the goals and objectives that Nestlé USA was looking to accomplish as part of a multi-year re-organization of their sales, category management and shopper insights headquarter teams. It will also cover the process that was used to make these changes and the results that have been realized to date. As Director of sales Information Strategy, Nichta will discuss how this is a big project that is delivering category insights, updates and sales presentations to Nestlé’s field teams, via Interactive Edges XP3 solution. In the past, custom presentations were created for major accounts, but not for all accounts; they received national level data and customized them on their own. With the introduction of sophisticated software we now deliver one presentation, and the sales managers select their account and the presentations are updated in moments, says Nichta. This adds tremendous value as the time they spent pulling and integrating the data is now used to developing insights and selling strategies.
About Nestlé USA
Named one of The Worlds Most Admired Food Companies in Fortune magazine for sixteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE to baking traditions with NESTLÉ TOLL HOUSE, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what Nestlé’s Good Food, Good Life is all about. Nestlé USA, with 2012 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland the worlds largest food company with a commitment to Nutrition, Health & Wellness with 2012 sales of $98 billion. For product news and information, visit nestleusa.com or Facebook.com/NestleUSA.
About Interactive Edge
Interactive Edge is an industry leader in data analysis and presentation software for Consumer Goods and related industries. The award-winning XP3 platform is a set of business intelligence tools that are integrated with Microsoft Office and provide sales, category management and other business users the ability to quickly, efficiently and effectively leverage virtually any data source to create, distribute and apply best practice analytics dynamically in PowerPoint and Excel.
Because of its ease-of-use, open technology and powerful analytics capabilities, XP3 has become the standard for presenting any data, anytime, anywhere – at many of the largest Consumer Goods companies in the world, including Mondelez International, Dr. Pepper Snapple Group, Georgia-Pacific, Green Mountain Coffee Roasters, Mars Chocolate, Newell- Rubbermaid, PepsiCo (Quaker/Tropicana/Gatorade) and Nestlé USA. These companies save time and money while driving ROI on all of their data investments by leveraging the power of XP3 to deliver Speed to Insights.
About the Category Management Association
The Association was founded in 2004 in response to the need for formal training standards and certifications in the area of category management. While this remains the core mission of the Association, it has evolved into a global category management community connecting a broad range of strategic insights and planning functions from both manufacturing and retail, including consumer and shopper insights, analytics, marketing, in-store execution, merchandising, trade promotion and pricing.