Hillshire BrandsNEW YORK, NY (December 12, 2012) – Sara Lee (Hillshire Brands) was honorably mentioned as a Customer Management Award Finalist. The award highlights Sara Lee’s customer management process, detailing:

Constantly changes/monitors processes to ensure its customer base is well informed about the shoppers Path to Purchase. Uses Interactive Edge XP3 to update entire presentations, slides or graphs quickly and easily, as well as create and distribute standard presentations with any level of detail.

Congratulations to Sara Lee!

For more information on how XP3 can increase your Path to Purchase, contact us at info@interactiveedge.com for a personalized demonstration.

For a listing of all award winners, please visit Consumer Goods Technology.

About Interactive Edge

Interactive Edge is a leader in data analysis and presentation software for streamlining the retail selling process, Category Management and related disciplines.

The company is known for its set of business intelligence tools that are integrated with Microsoft Office and provide business users the ability to leverage multiple data sources to create, distribute and apply best practice analytics in persuasive PowerPoint presentations and Excel reports.

Interactive Edge solutions are used by some of the largest Consumer Goods Companies in the world. Interactive Edge Headquarters are located in New York City.