Interactive Edge to offer time-saving presentation tool to consumer products firms building promotion plans with DemandTec services

New York, NY (June 10 , 2008) – DemandTec, Inc. (NASDAQ:DMAN), a leading provider of on-demand merchandising and marketing solutions for retailers and consumer products manufacturers, today unveiled the DemandTec TradePoint Network Partner Program at the Consumer Goods Sales & Marketing Summit 2008, which is being held June 9 through 11 at the Roosevelt Hotel.

Through the program, DemandTec intends to make available qualified vendor partner solutions via the DemandTec TradePoint Network, the industrys only secure, Internet-based network of software services used by retailers and their suppliers to transact, interact and collaborate on promotions and other merchandising and marketing activities. The DemandTec TradePoint Network Partner Program is designed to extend the breadth of DemandTec solutions and deliver increased value to the more than 6,000 existing network users representing the worlds largest retailers and consumer products manufacturers.

This partner program addresses a real need for DemandTec to introduce best-of-breed capabilities to a growing list of customers.While DemandTec continues to invest in building our own software services, the partner program is intended to fast-track additional third-party solutions that can fill voids more efficiently, said Tom Croke, Vice President of Business Development at DemandTec.

As a charter member of the DemandTec TradePoint Network Partner Program, Interactive Edge, LLC, a provider of business software solutions, will make its XP3 Presentation Builder software application available to account teams of consumer products companies on the network, allowing for the rapid authoring of sell-in presentations incorporating the latest DemandTec planning data. The software will be configured to accept data from DemandTecs Deal Management and Promotion Planning & Optimization services, addressing a universal need among consumer product sales organizations for building customer-facing presentations that reflect the most recent plans.

Dr Pepper Snapple Group is an ardent user of the Interactive Edge solution and recently deployed DemandTec solutions in our category planning toolkit. From our perspective, having these two services work together makes a lot of sense.We expect this partnership to help our business users save valuable time updating customer category presentations with the latest promotion data from DemandTec, said Craig Hodnett, Vice President of Category Management at Dr Pepper Snapple Group.

In a related announcement today, DemandTec launched Funds Tracker, the companys latest software service available on the DemandTec TradePoint Network. Funds Tracker provides up-to-date visibility to trade fund balances and is now available for qualified manufacturer account teams that are on the network and using the Advanced Deal Management service. DemandTecs Deal Management service automates how trade plans are entered, submitted, negotiated and archived in a collaborative environment.

About Interactive Edge

Interactive Edge LLC develops and markets data solutions designed to put the right information, in the right hands, at the right time. The company’s flagship solution, the award-winning XP3, combines a powerful data analysis engine with flexible end-user tools to summarize and illustrate useful, compelling information on demand; and has proven itself highly effective as a point-of-impact solution for distributed sales and management teams. Interactive Edge is a Microsoft Certified Partner and a SAP Certified Integration Partner. The company was recently awarded First Place in SAPs DemoJam at TechEd 2007 Las Vegas, based on the most innovative application of user-friendly technology against the SAP solution stack to drive business value, and is also the recipient of multiple Consumer Goods Technology awards, including Best in Class for Sales Force Automation & Analytics and #1 in Customer Experience for two consecutive years. Headquartered in New York, NY, its customers include Cadbury Schweppes Americas Beverages, OSRAM Sylvania, Newell Rubbermaid, and many Fortune 500 consumer goods and services providers.

About DemandTec

DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, and profitability objectives. DemandTec software services utilize DemandTecs science-based software platform to model and understand consumer behavior. DemandTec customers include more than 140 leading retail and consumer products manufacturers such as Advance Auto Parts, Best Buy, Circle K Stores, ConAgra Foods, Delhaize America, Dr Pepper Snapple Group, Giant-Carlisle, H-E-B Grocery Co., Hormel, Monoprix, Safeway, Sara Lee and Tyson Foods. Connected via the DemandTec TradePoint Network, DemandTec customers have collaborated online on more than one million trade deals. For more information,please visit

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec’s expectations, hopes, plans, intentions or strategies, including statements about future DemandTec product and solutions plans and the effectiveness of its products and solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTecs documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.