NEW YORK, NY (May 21, 2015) – Interactive Edge, a leading provider of data analysis and reporting solutions for the consumer goods and related industries, announced that Acosta Sales & Marketing selected XP3 Suite to provide Acosta account managers with the ability to deliver more customized recommendations and actionable insights to their consumer package goods and retail customers. This selection was made after a cross-functional team piloted the XP3 solution which is now being implemented.
Interactive Edge’s XP3 platform is a set of business intelligence tools that are integrated with Microsoft Office and give business users the ability to effectively and efficiently leverage multiple data sources to create, distribute and apply best practice analytics dynamically within Microsoft Excel reports and PowerPoint presentations.
“Acosta offers a truly integrated approach that engages shoppers at every point along the path to purchase and ensures that our clients’ products are strategically positioned to most effectively convert those shoppers at the shelf,” said Colin Stewart, Senior Vice President, Acosta Sales & Marketing. “By adding the XP3 Suite of tools from Interactive Edge to our analytical capabilities, we will be able to more effectively integrate category and shopper data to provide our clients and customers with enhanced capabilities to drive growth.”
“Acosta recognizes that the XP3 platform allows them to more effectively provide insights that lead to better collaboration with their clients while also helping them deliver sales and category solutions for their ultimate customer – the shopper,” said Zel Bianco, President/CEO of Interactive Edge.
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About Interactive Edge
Interactive Edge is an industry leader in data analysis and presentation software for Consumer Goods and related industries. Because of its ease-of-use, open technology and powerful analytics capabilities, XP3 has become the standard for presenting any data, anytime, anywhere – at many of the largest Consumer Goods companies in the world, including Dr. Pepper Snapple Group, Georgia-Pacific, Hormel Foods, Mars Chocolate, Newell- Rubbermaid, Frito-Lay/PepsiCo and Nestlé USA. These companies save time and money while driving ROI on all of their data investments by leveraging the power of XP3 to deliver Speed to Insights. Further information about the company is available at www.interactiveedge.com.
Acosta is the sales and marketing powerhouse behind most of the trusted brands seen in stores every day. The company provides a wide range of outsourced sales, marketing and retail merchandising services to manufacturers and retailers throughout the U.S. and Canada. For more than 85 years, Acosta has led the industry in helping consumer goods companies move products off shelves and into shoppers’ baskets. Visit www.acosta.com.