New York, NY (March 1, 2011) – Interactive Edge LLC and StarfishCPG have entered into a partnership established to deliver simplified business analysis and improved decision-making capabilities for both organizations current and future clients within the Consumer Goods industry.

By uniting Interactive Edges highly referenced XP3 solution, which enables companies to rapidly integrate a variety of information from disparate data sources into streamlined Excel reports and PowerPoint presentations, and StarfishCPG’s best practices business analysis model, they are able to offer a highly effective and affordable solution for Consumer Goods manufacturers.

Having already generated value for a major StarfishCPG client, Fred Schroeder, President of StarfishCPG, states “We’re very excited about this partnership. Our clients can clearly measure the results XP3 provides, which enables them to rapidly address decision making challenges that they, as well as most small and midsize manufacturers, face on a daily basis.”

As an executive consultant, Interactive Edge will leverage the deep industry knowledge of Mr. Schroeder, specifically in sales and marketing. Fred not only understands the deep challenges and opportunities our clients face, but his reputation among both short and long term clients demonstrates the value he brings, says Zel Bianco, President/CEO of Interactive Edge. Following an outstanding 2010, this new relationship clearly puts Interactive Edge in a great position for the upcoming year.

About Interactive Edge

Interactive Edge is an industry leader in data analysis and presentation software for streamlining the retail selling process, Category Management and related disciplines. The award-winning XP3 platform is a set of business intelligence tools that are integrated with Microsoft Office and provide Category Managers and other business users the ability to quickly, efficiently and effectively leverage virtually any data source to create, distribute and apply best practice analytics in persuasive and intelligent Excel reports and PowerPoint presentations.

Because of its ease-of-use, open technology and powerful analytics capabilities, XP3 has become the standard for presenting any data, anytime, anywhere – directly in Microsoft Excel and PowerPoint at some of the largest Consumer Goods companies in the world, including Anheuser-Busch, Boston Beer, ConAgra Foods, Dr Pepper Snapple Group, Georgia-Pacific, Hormel Foods, Mars, and PepsiCo (Quaker/Tropicana/Gatorade). These companies save time and money while driving positive ROI on all of their data investments by leveraging the power of XP3 to deliver Speed to Insights.

About StarfishCPG

StarfishCPG simplifies business analysis for small and mid-size Consumer Packaged Goods manufacturers measurably improving rapid decision making, through collective best practices and powered by Interactive Edge. Current clients include Sunsweet Growers Inc. and Barilla Americas. Most recently, Consumer Goods Technology named StarfishCPG to their 2011 Readers Choice Editors Pick list.
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