Strategic Insights Team Recognized for Innovative Application Leading to Measurable Changes in Marketplace

NEW YORK, NY (June 7, 2012) – Interactive Edge, a leading provider of category management, data analysis and presentation-reporting solutions, extended their congratulations to Carol Stephany-Burns and Mark Obermeyer, members of Mars Chocolates Strategic Insights Team, following the announcement of their inclusion in Consumer Goods Technology (CGT) Magazines 2012 Visionaries List.

Ms. Stephany-Burns and Mr. Obermeyer were nominated by readers and selected as a team, along with twelve other visionary leaders, by CGTs editorial staff. As the name indicates, this award recognizes Ms. Stephany-Burns, Mr. Obermeyer and Mars Chocolate North America for their success in persevering with innovative business and technology in spite of the hurdles associated with today’s economic environment. Mars Chocolate NA is in good company; other CG companies with visionary leaders include The Coca-Cola Company, Kimberly-Clark Corporation, General Mills, Kraft Foods and Hormel Foods.

When CGT Magazine asked Ms. Stephany-Burns and Mr. Obermeyer about their biggest win to date at Mars Chocolate NA they responded:

Using XP3, a data mining and presentation generation technology from Interactive Edge, we improved speed to insights and fine-tuned our analysis to quickly identify key market opportunities. The market intelligence delivered by this enabler greatly enhances Mars Chocolate NA’s analytic capability, and enables collaborative planning with internal and external stakeholders. These improvements provide an unparalleled advantage by focusing on what is important. Better market intelligence, faster analysis and collaboration are proving to be a winning combination for Mars Chocolate NAs Sales Team.

It has been a pleasure to work with Carol and Mark, as well as the rest of the Strategic Insights Team, under the leadership of Ryan Broderick and Bob Lennon, said Zel Bianco, President and CEO of Interactive Edge. He added that Interactive Edges main goal has always been to help our clients get the fastest speed to insights possible in order to analyze and identify key opportunities and communicate the information clearly. We have always known that analytics capabilities and collaborative planning between manufacturers and retailers is a winning business strategy so it is wonderful to see the acknowledgement of Mars Chocolate NA’s success.

The full interview with Ms. Stephany-Burns and Mr. Obermeyer, as well as the interviews with their fellow visionaries, can be read at the CGT website.