Newell Rubbermaid and Mars Snackfood Will Share Areas of Specific Improvement

NEW YORK (July 19, 2011) – Interactive Edge LLC, a leading provider of data analysis and visualization solutions, today announced that two Interactive Edge customers will present at the July chapter meeting of the Northwest Arkansas RetailLink Users Group (nwaRLUG) in Bentonville. Newell Rubbermaid and Mars Snackfood will share how their organizations leverage Interactive Edges XP3 solution to improve their business processes and speed key business results.

Zel Bianco, President & CEO of Interactive Edge, will lead the discussion, highlighting the benefits Interactive Edge provides to their customers. Steve Sigrist (VP of Customer Facing Supply Chain Walmart Division) will showcase Newell Rubbermaid’s improved results and significant time to value reductions since implementing XP3 Report Builder. Chris Roberts (Senior Strategic Insights Analyst) will present his teams improvements in combining RetailLink data with other data sources to improve Mars business results.

The Northwest Arkansas RetailLink User Group is an organization of Consumer Goods manufacturers dedicated to sharing experiences that benefit the Walmart Supplier Community. It is the goal of nwaRLUG to define, communicate, and share the constantly changing needs of the retail community with their membership, Walmart and Sams Club. For more information visit

About Interactive Edge and XP3

Interactive Edge is an industry leader in data analysis and presentation software for streamlining the retail selling process, Category Management and related disciplines. The award-winning XP3 is a component based end-to-end data analysis application that helps organizations transform internal and external sales and marketing data into actionable insights conveyed through interactive Microsoft PowerPoint presentations and Excel Reports. XP3 provides an easy-to-use interface for business users to analyze and present multidimensional data in an already familiar environment.

Because of its ease-of-use, open technology and powerful analytics capabilities, XP3 has become the standard for presenting any data, anytime, anywhere – directly in Microsoft Excel and PowerPoint at some of the largest Consumer Goods companies in the world. These companies save time and money while driving positive ROI on all of their data investments by leveraging the power of XP3 to deliver Speed to Insights.