New York, NY (April 10, 2008) – Interactive Edge today announced it has joined the SAP Industry Value Network group for consumer products. This designation, based upon SAP customer feedback and nominations, reflects Interactive Edge’s record of success with consumer products customers and recognition of Interactive Edges ability to bring innovation and expertise to the Industry Value Network group.

Driven heavily by customer participation and SAPs deep industry expertise, the Industry Value Network group for consumer products brings together leading-edge software vendors, technology vendors, systems integrators, customers and SAP to co-innovate and quickly develop solutions to solve industry-specific customer challenges.

Interactive Edge helps consumer products customers, including Colgate-Palmolive and Diageo, achieve significant time savings while improving customer relationships by driving insights from the data that has been integrated from many sources, including POS, syndicated, panel, etc.

Interactive Edge is pleased to join the Industry Value Network group for consumer products, says Zel Bianco, President/CEO of Interactive Edge. We are totally committed to the shared success of SAP customers. We look forward to expanding our collaboration with top software vendors, integrators, and leading manufacturers in the consumer goods industry to drive operational excellence.

About Interactive Edge

Interactive Edge LLC develops and markets data solutions designed to put the right information, in the right hands, at the right time.

The company’s flagship solution, the award-winning XP3, combines a powerful data analysis engine with flexible end-user tools to summarize and illustrate useful, compelling information on demand, and has proven itself highly effective as a point-of-impact solution for distributed sales and management teams. Interactive Edge is a Microsoft Certified Partner and its XP3 Suite 5.2 has achieved Certified for SAP NetWeaver status from SAP. The Company was the audience winner of the Demo Jam competition at SAP TechEd 2007 Las Vegas, where Interactive Edge demonstrated linking presentations directly to SAP data, allowing sales teams, for example to quickly draft presentations customized to their audience without having to enter the data manually . It is also the recipient of multiple Consumer Goods Technology awards, including Best in Class for Sales Force Automation & Analytics and #1 in Customer Experience for two consecutive years. Headquartered in New York, NY, customers include Cadbury Schweppes Americas Beverages, OSRAM Sylvania, and many Fortune 500 consumer goods and services providers.