Staples creates content to reposition and differentiate its brand

Will the launch of the Staples Worklife platform, including the quarterly magazine, e-newsletter, digital community and live events, be essential to Staples’ success? What type of content would offer the most (and least) appeal to professional workers? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : I agree Read more…

Will delivering online orders seven days a week further transform retail ops?

Will seven-day residential delivery significantly raise the bar on same-day, next-day or other delivery expectations? What challenges will expanded delivery place on store operations and logistics? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : Smart move as USPS is already delivering on weekends. I am surprised that Read more…

Target turns to advertising opportunities as its core retail business thrives

Will owning advertising businesses become a major competitive advantage for large retailers such as Amazon, Target and Walmart? Comparatively, how appealing will grocers, dollar stores and retailers in other channels be to advertisers? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : This is a natural progression for Read more…