DISCUSSION QUESTIONS: Is the Taco Bell Defy concept likely a winner? How do you see QSR designs evolving to meet the needs of customers in the next few years?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
In markets where the only option is drive up or drive thru, I think it is a winner. Less idling, less wait, and less contact are all good benefits of this concept. Will the technology deliver as promised is the big question. Incorrect orders and the like will no doubt put a speed bump on the way to fast and accurate service levels.