DISCUSSION QUESTIONS: Should suppliers be expected to cover some of the retailers’ costs for overhauling in-store and digital operations? What will be the net effect of these upfront fees on vendors, retailers and consumers?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:

They truly do need each other to get through this new normal that will be with us for quite some time. Passing costs on to the consumer is not a great idea at least at this time when so many families are hurting. Partner now for a better future for all.

Read the entire article from RetailWire: 

Should suppliers help fund retailers’ omnichannel investments?


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