DISCUSSION QUESTIONS: Have Amazon’s marketplace sellers become the biggest key to its sales success on Prime Day as well as the rest of the year? Do you foresee Amazon pulling back on its own retail sales as third-parties grab a greater share of the platform’s sales?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
The marketplace sellers are really what make Amazon, Amazon. There are so many great products and brands that are the brain-children of entrepreneurs at small businesses. They allow Amazon to have the depth and breadth of product that we all have come to expect from Amazon. They will both thrive as a result.
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