DISCUSSION QUESTIONS: Do you think Kroger’s partnership with Kitchen United will succeed in its goal of furthering the grocer as a food destination for consumers in the markets served by its stores? Do you see this concept as scalable to the point of Kroger opening large numbers of ghost kitchens in its chain stores across the country?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
I think this concept has a very good chance of succeeding in certain markets. It will certainly have a significant impact towards the goal of Kroger becoming a food destination.
Grocers should always work to achieve an inviting atmosphere where shoppers want to visit on a more frequent basis. It’s a step closer to how shoppers interact in many European villages. Shoppers tend to interact with their local merchants on an almost daily basis and it makes for a more pleasant experience.
Read the entire article at Retail Wire:
Kroger seeks to ghost up take-home and meal delivery sales with dark kitchens