DISCUSSION QUESTIONS: Has the pandemic changed how retailers source new products? Do you see Instagram and other social media sites becoming more important in retailer searches for new products?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust:
The pandemic has accelerated how retailers source new products but the process has always been there. Retailers use social listening tools to assess what people are talking about, what’s hot and what’s not, and then do a good deal of research to understand where those products are being bought and sold and try to predict what markets they will play well in. It is not easy and that is why we are using many data sources and tools to help bring emerging brands to market.
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